TIPS FROM THE INDUSTRY: 5 Mistakes Artists Make When Releasing New Music
Not Knowing How To Distribute Their Music
Getting your music from your computer and then distributing it to all your desired music services can be overwhelming.
The first item on your checklist should be choosing a music distributor. This service will send your music to platforms like Spotify, Apple Music, and Pandora. The two primary entry-level distributors are DistroKid and CD Baby.
CD Baby and DistroKid are both digital music distribution services that help independent musicians and artists get their music into online stores and streaming platforms. However, they differ in terms of their business models and services:
CD Baby
CD Baby is one of the oldest and most established music distribution services, providing a wide range of services for independent musicians, including digital distribution, physical CD distribution, and music publishing. CD Baby charges a one-time fee per release, meaning you pay a fee for each album or single you want to distribute. They also offer additional services such as music publishing and sync licensing. CD Baby allows artists to retain 91% of the royalties generated from their music, with a 9% commission fee. Additionally, CD Baby offers more extensive artist support services, including opportunities for physical CD sales and promotion.
DistroKid
DistroKid is a newer and more streamlined distribution service. It offers a simple, subscription-based model where you pay an annual fee, and you can release unlimited tracks and albums during that year. DistroKid is known for its quick distribution turnaround, often getting music into online stores and streaming platforms within a day or two. DistroKid charges a flat annual fee, and artists keep 100% of their royalties. DistroKid provides features like customizable release dates, splits for multiple collaborators, and integration with social media platforms.
In summary, CD Baby and DistroKid are digital music distribution services that cater to different needs and preferences. CD Baby is more traditional and offers a broader range of services, while DistroKid is more focused on simplicity and cost-effectiveness for artists who release music frequently. The choice between them depends on your specific requirements and budget as an independent musician.
Distributors will take care of sending your music to online stores and streaming services and collecting royalties from various sources. There are also miscellaneous royalties and other rights to consider. If you want to learn more, check out our article on an upload checklist.
2. Promotional Scammers
As a new artist, you may receive inquiries from managers, collaborators, and others looking to "promote your music." While there are people out there genuinely willing to help, be cautious about who is making these offers. Here are some things to watch out for when dealing with such "promoters.”
- If their online presence and social media appear unprofessional, with a lack of a substantial or consistent following.
- If they request upfront payment in exchange for promises of promotion.
- If they approach you out of the blue or through direct messages.
While these indicators don't apply to every case, they are common signs of a potential scam. Legitimate promoters often collaborate with artists first, have a track record to show, and negotiate terms rather than charging upfront fees. Many promotional activities are typically carried out by the artist or their existing team rather than a third-party promoter.
3. Double Check Project Details
It's essential to ensure that all the information is correct when uploading to your distributor's site. Any inaccuracies that require editing or correction can hinder the release process. Make sure that everyone involved in the project receives proper credits and royalty splits. Also, verify that the album art is clear and cropped, and ensure that the uploaded audio file is correct. There's nothing more awkward than having to un-release a song because you didn't verify the audio file beforehand.
4. Poor Timing
Ensure you provide ample time from the upload to the release date. Typically, five weeks is a good timeframe when planning your release. This allows you time to promote effectively, send out pre-save links, and, most importantly, pitch your songs to editorial playlists on Spotify. Getting your song featured on an editorial Spotify playlist can significantly boost your streams and exposure. However, remember that Spotify receives thousands of uploads daily, so ensure that you upload it in time for them to review it before your release.
5. Promo
Utilize the promotional tools available from distributor sites and streaming services. These distribution platforms often offer tools to assist your outreach when promoting a release. To reach as many people as possible, take advantage of these resources. Check the website to see what outreach support you can access.